Double X: Sexing Up Scientists

Latest Double X post:

Scientists are not famed for their looks or fashion sense. Personally, I love this about science. I work that “get out of performing femininity free!” card for all it’s worth, slouching about in science-themed t-shirts and ratty sneakers as often as I can. But if I want to get in on this next phase of science marketing, apparently I’m going to have to trade the “Evolution Kills” t-shirt for something more befitting a rock star. There’s a movement afoot to sex up science and scientists, and it’s got big advertising dollars behind it.

More here!


2 Responses to Double X: Sexing Up Scientists

  1. jebyrnes says:

    1) We NEED FameLab here. That would be AMAZING! Even if it was a web-only contest with a live finale. Hrm… I also wish nerdnite was in more cities (hello, Santa Barbara?)

    2) You know, perhaps the rock-star comparison is apt for older faculty and such. I mean, generationally, it seems appropriate. But for us, with our ironic science t-shirts, casual-seeming, but planned and culturally set general outfits – fleece & carhartts, or shorts and a hawaiian shirt with flip flops – maybe our generation is, dare I say it, the indie rock hipsters of science? EEEE!!!!

  2. dart says:

    I could have never apprehended why being has dealt so intensifierly with this effect. Now afford up to me full go. Genuinely interesting your thesis. Although my West Germanic language is not so good, your theme I can realize. Hold over up the Sun.

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