What do eco-labels really mean?

Consumer Reports has an interactive eco-label website. You can search by topic, such as “organic” or “sustainable fishing” or by product area, such as “meat” or “bath products.” Or you can click on random things in their very silly flash-animated virtual kitchen.

I was pleased to learn that my Fair Trade coffee really is fair trade, but not pleased to learn that “free range” has even less meaning than I thought. So much for those Trader Joe’s eggs.

Via Sociological Images


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