Several of my brilliant classmates managed to get themselves into the local paper, the San Diego Union-Tribune. They’ve written short essays on everything from shark fin soup to solar energy. These are conservation issues that the public needs to know about, and despite the Union-Tribune’s troubles, the newspaper still reaches over a quarter million people every day.
Unfortunately, my classmates’ essays are not reaching nearly that many people, as they are currently buried very deep in the vast U-T site where no one will ever stumble across them. If you’re interested in encouraging budding scientists to communicate directly with the public, they would appreciate it if you would say so in the comments section.