Look what I found in the spam filter. Oceana, an ocean conservation nonprofit, has been posting that exact same comment, word-for-word, all around the blogosphere. Check out this google search. On the heels of the poorly received “edgy” Stinky Fish campaign from World Wildlife Fund (Blogfish has the story: 1, 2), is Oceana engaging in cutting-edge Web 2.0 marketing or are they dirty, dirty spammers?
I’m leaning towards dirty spammers, myself. The amount of self-promotion in that comment leaves a bad taste in my mouth. Also, virtuous though the cause may be, I think Oceana is setting a dreadful precedent. If the amount of paper mail I get from environmental non-profits is any indication, they are world-class address-sellers & spammers – I can only imagine the sheer quantity of comment spam that would spew out if they decide that this is the way to reach people. In my opinion, comment spam is NOT the best way to reach blog readers, but it is the best way to alienate sympathetic bloggers, many of whom are conservation’s most vocal allies.